What is search engine optimization?
How is your online visibility?
Consumers often make mental notes of the companies that show up first in Google and other major search engines. That is why Search Engine Optimization (SEO) is one of the most important tools for marketing your business online. Keyword-driven SEO boosts your website’s ranking in searches. Whether consumers are conscious of it or not, research shows that the higher a website ranks in searches it consequently leads to more credibility within the mind of consumers.
Google expects your content to be relevant, current and authoritative. Promoting and marketing content to your target audience is the most important SEO technique.
At WNC Social Media Buzz, we’re experts in search engine optimization, and we’ll help you build a successful marketing plan around SEO that will work for you 24 hours a day, 7 days a week, every day of the year.
Search engines consider many factors when ranking your website, such as the age of the domain, HTML validation, citations, the number of pages indexed, back-links, and much more.
SEO Tools to Market your Business!
We’ll also incorporate cutting-edge tools into your SEO plan, like mobile bandwidth and local search engine optimization. In today’s fast-paced technology world traffic to mobile devices has exceeded traffic to traditional desktop computers. This has resulted in Google changing it’s algorithms and implementing, “Google Mobile First,” essentially ranking sites according to how mobile-friendliness.
We specialize in local relationships, and we’ll help you optimize your content and external links for local relevance to help you succeed with this emerging and surging trend.
Most everyone is searching for products and services online, hence people joking to one another by saying, “Just Google it!”. Now customers check online reviews prior to making a purchase and shop around for the best deal all from the comfort of a device in their hand. That doesn’t have to be a scary proposition with a good SEO strategy.
Give your SEO as much attention as you would other marketing plans. All you need is the right partner and that’s where we come in!
SEO is a cost-effective, organic way to promote your business, compared to other forms of online advertising, and it provides a good return on your investment.
Types of SEO
Creating an organic, natural feel to your website will ensure your customers enjoy your custom content and stay and read it. We strive to write rich content with keyword-driven text. We write search-engine-friendly content so your website becomes authoritative and trustworthy, all paired for your industry!
We do this by creatively applying the two most common forms of search engine optimization; “On-Page SEO” and “Off-Page SEO”. Both terms mean exactly what their names suggest. With “On-Page SEO”, everything is on the page. With “Off-Page SEO”, everything is – you guessed it – off the page.
On-Page SEO consists of rich content for all your pages for example meta tags, titles, and image tags to help the search engines understand your website. Images are compressed to enhance your website speed so your pages load quickly for the viewer. The website is written search engine friendly, so Google, Yahoo, and Bing can find your website. We create search engine friendly coding on the back-end of your website as well.
Off-Page SEO includes local citations, articles, custom posts on social media networks, and backlinking. And it stays all within your control, we’ll just help you get there. We’ll help you choose the words that describe your business in a way that will make it easy for search engines to find you. We submit articles, blogs, and tweets for you on a monthly basis that will ensure your website looks authoritative to the major search engines.
Unlike On-Page SEO, Off-Page SEO is all about activities beyond the boundaries of your website. But they are just as important as On-Page SEO, because it’s what gives you an indication of how other websites and users perceive the usefulness of your website.
Off-Page SEO includes link building, social media activities and social bookmarking. A website that others view as useful is more likely to be mentioned on other websites. Facebook and other social media platforms can be bookmarked and shared by people who like it, think of it as the digital version of word-of-mouth.
A successful Off-Page SEO strategy will increase your rankings, branding, and the ability to convert incoming leads. We will create back-links for your website by helping you find highly searchable websites that will link back and, thus creating a strong linking system.