What is search engine optimization?

In the past, keywords were overly used in page content called “Keyword Stuffing” leaving the content choppy and not written for the customer.  Today instead, we use a natural language with rich content that ensures the website can be found with Voice Search applications.  Your website rankings will improve when the content is creative, intentional, and valuable. Most importantly, consumers are heavily dependent on search engines and they are seeking credible resources to answer their questions.  Therefore, we should avoid writing content for the search engines but instead people.  We know Google expects your content to be relevant, current and authoritative and it will when you offer organic content.

Search engines still consider many other factors when ranking websites, such as the age of the domain, HTML validation, citations, the number of pages indexed, back-links, and much more — but Relevant Content is heavily rewarded.