What is search engine optimization?

Search Engine Optimization (SEO) is a fancy term for a process the search engine use for ranking websites, blogs, videos, citations, graphics, social media content, and other searchable data. That's it -- no need for fear!

Relevant. Current. Authoritative.

Consumers often make mental notes of the companies that show up first in Google and other major search engines. That is why Search Engine Optimization (SEO) is one of the most important tools for marketing your business online. Promoting and marketing content to your target audience will help you build a successful marketing strategy online.

Creative. Intentional. Valuable.

Creating valuable, relevant, and consistent content for your marketing strategy is imperative to ranking online and optimizing that data so the search engines can find it... that's Search Engine Optimization.

In the past, keywords were overly used in page content called “Keyword Stuffing” leaving the content choppy and not written for the customer. Today instead, we use a natural language with rich content that ensures the website can be found with Voice Search applications. Your website rankings will improve when the content is creative, intentional, and valuable. Most importantly, consumers are heavily dependent on search engines and they are seeking credible resources to answer their questions. Therefore, we should avoid writing content for the search engines but instead people. We know Google expects your content to be relevant, current and authoritative and it will when you offer organic content.

Search engines still consider many other factors when ranking websites, such as the age of the domain, HTML validation, citations, the number of pages indexed, back-links, and much more — but Relevant Content is heavily rewarded.

How do you get help with SEO?

At WNC Social Media Buzz, Inc., we specialize in search engine optimization creating a successful online marketing strategy. Digital Marketing can work for you 24 hours a day, 7 days a week, every day of the year.

We research your industry to learn more about your customer wants/needs
We use an integrated marketing approach to promote and advertise your business
We evaluate the opportunities in market segments
We complete a competitive analysis to determine how to market your company
We research and divide your market into distinct groups using Demographic, Psychographic, Geographic, and Socioeconomic
We seek to employ “Marketing Influencers” who have high authority and influence over your target audience
These “Influencers” super charge your SEO Marketing efforts!

How is search engine optimization achieved?

We apply these SEO Techniques…

Citation Building
Content Development & Marketing
Social Media Marketing
Influencer Marketing
Articles & Press Releases
Highly Ranked & Relevant Back Links
Google My Business Optimization
Submission to Industry Search Engines

We help you create ambassadors for your products/services by creating a voice for your business. Facebook and other social media platforms can be bookmarked and shared by people who find your content engaging and relevant. The new Word-of-Mouth!

We’ll also incorporate cutting-edge tools into SEO Marketing Plan, like mobile bandwidth and local search engine optimization. With today’s fast-paced technology the use of mobile devices has exceeded traffic to traditional desktop computers. This has resulted in Google changing its algorithms and implementing, “Google Mobile First,” essentially ranking sites based on mobile-friendliness.