What is Paid Search Ads/Paid Search Advertising?
Paid Search Ads and paid search advertising are commonly used terms. There are three main platforms to run search engine ads on including Google, Yahoo, & Bing. Paid ads can be run on social media platforms such as Facebook, LinkedIn, Twitter, and Instagram. These types of ads are run in a “live auction” where competition runs high. Ads can be used to build brand equity, generate leads, convert sales, and used for marketing research.
It’s important you work carefully with a Digital Marketer to ensure you are getting the most from your Ads and PPC (Pay-Per-Clicks) campaigns. Are you misspending marketing dollars on overbidding or irrelevant clicks on your Ads? Overbidding is draining your budget which you can’t afford.
We can help you with Search Engine Marketing (SEM) — we can help you track your calls, website visits, and conversions.