The solution is to create a stylish but mobile friendly website, which conforms to any device, known as responsive design. If you have been researching website design or trying to find someone to build you a site, you have undoubtedly heard the term “responsive website design”. This may lead you to consider is there a difference between mobile websites verses a responsive website design? Yes, there’s a difference; however, the end result should be a functional website for customers on a desktop, laptop, mobile device, or tablet.
A responsive website is a website with a layout that changes based on the visitor’s device. The website is built with a structure which changes as the device changes, and you only have one website to maintain. The text, images, padding and spacing, and columns will change to be viewed properly on your viewing device. Navigation menus are condensed and are easier to use as well.
In contrast a mobile websites is one separate design working the same way across devices. This means that design features do not change, for example, the navigation and drop-down menus are limited and can make it difficult to use. Text, images, and columns are static and cannot be changed. Mobile websites require you to keep up two designs; desktop and mobile.
Although, mobile website designs can be achieved with several techniques, the proper technique is a responsive design which follows Google’s best practices for better ranking performance.
Mobile friendly websites will keep your customer on the website longer improving your bounce rate and conversion rate. Major search engines look for ranking signals such as, browser sessions, bounce rates, conversion rates, and number of visitors. Enhancing your customer’s experience will ensure a better return on your investment.