Should you build your own business website?

September 19, 2022

Ecommerce Website Designers

If you are thinking about building your own website, you might ask should you build your own business website?   DIY websites seem like an easy cheap fix for your website solution.  But is it a solution? Will it work for your brand?  As with any question, it depends.

There are many different ways that you can go about building your own website. You can hire someone else to do it for you, you can build it yourself, or you can outsource it to a service provider.  

DIY:

Many entrepreneurs/startups decide to build their own websites because they think it is the best way to go. However, when they start to build their website, they realize that they don’t know much about website development. They don’t know how to design their website, or they don’t know how to build it. A website that is not designed correctly can harm your brand.

DIY websites often use a drag/drop builder allowing you to select a theme/design.  DIY has limitations to the structure of the website design and relies heavily on a prebuilt theme.  If you have a small budget, you can make use of online templates and tools to create your own website. You can also ask friends, family members, and colleagues for advice about building your own website. The most considerable associated cost is the time and the end-user experience.

Contractor:

You could hire a contractor like someone from Fiverr or Freelancer.  But do you know the right questions to ask? Do you know what platform you should/should not be associated with?  Are they responsive to your questions/needs?  Is this a full-time career for them?  Are you their top priority and will the job be completed on time?  Do they bill as they go?  Do they work in your time zone? Are they marketing professionals as well as designers who offer content strategies?  

Pro:

Hiring a Pro will give you access to all the latest web design techniques, timely and more efficient, custom-built designs, extra features (custom forms & functionality), produce top quality content/design, and build a unique website and experience for your customer.  Professional website design companies are committed to serving you for the long haul.  Working with someone who is knowledgeable in the industry will give your business a unique customer experience.  

Whether you’re going to use a  pre-built template or have a custom website made these are all things to consider.  The old saying you get what you pay for will always hold true.  Our time, our money, and how we represent our brand should be considered.